The first graphic representation of Skoda logo dates from 1900 when the company was a bike and motorcycle factory named Slavia. The Logo was based on the drawing of a wheel that had inside branches with linden leafs, a symbol tree for the Slavonic nations. Also, the logo had the names of the two founders, Laurin and Klement.
The second representation of Skoda logo was created around the founders initials, L&K, placed in a round shape with flower ornaments and a design specific for the Art Nouveau trend, popular at the beginning of the XX-th century.
Starting with the year 1926, the Mlada Boleslav factory began producing cars under the name Skoda. Although the name of the brad had completely changed, the design kept some hey elements that assured the continuity of the awareness. The new logo now had n oval shape and SKODA written in the center of interest of the logo.
For more than six decades, SKODA Auto, will be identified by the famous logo that represents a retouched arrow with wings. The famous “Winged Arrow” was first introduced in 1926. This logo is still used on some original Skoda components such as the glass of the windows or elements of the clock-engine.
In the nineteens, Skoda Officials decided to create a new design for the logo, this time using a wider variety of color for a younger look. The new logo featured black, green, gray and white. The new logo begung to be used in 1994, the colors black and green becoming quickly standard colors for Skoda. The logo has multiple meanings, such as Skoda’s care for the environment, the use of Eco materials, precision and vision with the help of the circle and progress, innovation and speed with the arrow.
The new SKODA logo, created in 2011, is meant to be fresh, more appealing and have a younger look. What do you think, did they manage to do this with the logo below?












































