Social media marketing is one of the cheapest and most effective way of marketing you new business. You can read more about this subject in get your Social Media Marketing On!

Another cheap yet effective way you can advertise is with the help of Google. It’s as cheap as it gets because it’s free! What am i talking about? Google local or Google maps where you can add info such as  name, address, telephone and type of business.

Article marketing is for those who have a blog or web site (if you don’t, go about it a.s.a.p.). Writing original and helpful articles for your clients will help you a great deal.

E-mail marketing is also effective and cheap but it’s a must that they are composed of relevant and useful info for the receivers.

Last but not least, the common business card is one powerful advertising tool. They may be handed out at networking events, community events and when a business owner meets a new person regardless of the setting. No business should be without business cards.

IKEA’s name stands for Ingvar Kamprad, the name of the founder, and the village where he grew up Elmtaryd Agunnaryd.

Facebook, Twitter, Google+ and so on are means of promoting your business, attracting clients and having a personal connection with them, which are not so costly but are very useful for your business.

Of course, you must have a plan before taking action and we are going to tell you what the main focus points should be:

• Set your goals
• See what resources you have
• Establish and know the audience
• Keep in mind that content is king
• Integrate this strategy intro your marketing plan
• Don’t be too aggressive with the promotion of your company. Approach subjects that are of interest in your domain of activity and can be useful to your “fans”
• Make sure you have feedback and take it into account

If people are not talking about your company name, you don’t exist so, take into consideration our pointers and get to work!

Below you will find 5 elements that any great slogan should incorporate:

To the point:  it expresses the attribute of your business

Memorable: it’s catchy, maybe funny it it fits your business profile.

Shares you vision: it’s not just about your company but about your vision of serving your customers as well

Includes your name: if not you’ll risk the people remembering the slogan but not your company name

Believable: keep it simple and true

With these in mind, to writing slogans you go!

It is well known that different colors have different impacts and meanings and are able to communicate messages that are truly powerful. Thus, let us see what each color represents and then you can decide which of these expresses better what your company is about:

Red: Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor

Pink: Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil

Orange: Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful

Yellow: Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth

Green: Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility

Blue: Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy

Purple: Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality

Brown: Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.

Black: Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition

Grey: Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness

 White: Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness

There’s more to selecting a suitable color for your logo that just what the color means, but this is a subject we’ll be talking about in our future posts.

The second representation of Skoda logo was created around the founders initials, L&K, placed in a round shape with flower ornaments and a design specific for the Art Nouveau trend, popular at the beginning of the XX-th century.

Starting with the year 1926, the Mlada Boleslav factory began producing cars under the name Skoda. Although the name of the brad had completely changed, the design kept some hey elements that assured the continuity of the awareness. The new logo now had n oval shape and SKODA written in the center of interest of the logo.

For more than six decades, SKODA Auto, will be identified by the famous logo that represents a retouched arrow with wings. The famous “Winged Arrow” was first introduced in 1926. This logo is still used on some original Skoda components such as the glass of the windows or elements of the clock-engine.

In the nineteens, Skoda Officials decided to create a new design for the logo, this time using a wider variety of color for a younger look. The new logo featured black, green, gray and white. The new logo begung to be used in 1994, the colors black and green becoming quickly standard colors for Skoda. The logo has multiple meanings, such as Skoda’s care for the environment, the use of Eco materials, precision and vision with the help of the circle and progress, innovation and speed with the arrow.

The new SKODA logo, created in 2011, is meant to be fresh, more appealing and have a younger look. What do you think, did they manage to do this with the logo below?

Below we’ll show you some logos we found interesting and inspirational. If you wish to see more, check out our other related post about logos.

The key to a great advertising campaign is to identify the one/ones that work best for your type of business and target it to the audience your business addresses.

Below we’ll present to you the best types of advertising with the help of which you can promote your company name:

Print media

Newspapers, magazine and all the other types of print media are great ways of advertising, allowing you to target a niche market. You can choose magazines that are specialized in your activity domain as well as local newspapers or magazine that target specific locations and are cost effective.

TV advertising

While it is a great way of advertising your company name and products, TV ads are not too affordable and work really well for mid-sized or big businesses. Small companies can use the local TV channel to advertise but it is not really effective. Having a prime-time slot can cost you more so if you want to target a specific type of audience you will need to be able to afford paying these costs.

Online advertising

The internet is probably the best mean of advertising for small businesses. It gives you access to a great number of potential customers and the costs are lower than most of the other types of advertising. Not only is it less expensive but it is also easier to measure the success of your campaign and also you can create advertising campaigns to target specific markets.

Email campaigns

This is by far the cheapest, fastest and one of the most effective type of advertising. Newsletters are the most common type of advertising that work like a charm. All you need is the email addresses of potential customers that you can take from from reputable companies who have permission from the email accounts and send emails to customers.

These are the most effective types of advertising form which you can choose in order to make your company name known.

Below are few reasons why you should take into consideration stress toys when wanting to hand out promotional gifts:

They are fun gifts

They relieve stress and people play with them all the time so it’s great exposure for your company name if it is personalized with it. This is a great way to make them remember you and also to get other notice the name written on the toy.

A wide variety to choose from

First of all, they are all small and affordable and also, it’s easy to find a supplier that can provide them for your company. Secondly they came in different shapes, colors, sizes and pattern. So you can choose whichever you like and put your company name on it. Also, if you wish to set a theme for the gifts you give, they are perfect for the „job”.

You can personalize them in no-time

They are easy to personalize due to their shape and also because they are made of plastic. No matter  if some may have a more elaborate shape, all of them still have an area where printing is an easy task.

Only you will know whether these items are right for your company but if you want to give out fun and popular promotional gifts stress toys may be just the items you have been looking for.