The Blog has increasingly become a great way of promoting your company name. It’s a great way to keep in touch with your clients on a more personal basis and it also allows bidirectional communication, being able to get feedback from your customers.
But, before you can take advantage of these great benefits of a blog, you must make it know. Below we-ll give you some advice on how to promote your blog without going bankrupt.
WOM (word of mouth)- Spread the word about the blog to your family, friend and colleagues. Then, ask them to also spread the word about it to their friends. Be sure that its title is easy to remember and easy to Google.
E-mails – For each e-mail you send, don’t forget to put below your signature the URL of your blog.
Promotional materials – you can print some postcards with info about you blog and distribute them in pubs, coffe shops, restaurants and Internet cafes. Also you can customize envelopes t-shirts or any other item such as these.
Specialist magazines in your niche – many have a ‘Website of the Week’ spot and may need a number of blogs to feature in it. You can also consider placing an ad in your community newspapers.
Facebook and Twitter – you can place a link to your blog on your profile page. Also, you can promote your posts by tweeting or putting a link on your wall.
Blogging networks – Make sure your blog is listed on blogging networks like Technorati. Some of these are free and some you have to pay for.
Directories – don’t forget to submit your blog to directories.
Celebrity interviews – by posting interviews with celebrities you will ensure a bigger traffic
[...] can, and this is what blog owners don’t focus on or maybe they don’t have the “blog know how“. We’ll give you a few tips, [...]
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