The headline – make sure you have a catchy headline because that is what the visitor will see first and that is what will determine if he will linger on the page or move to something else.
SEO is not the focal point here. The page is there to precisely describe what you have to say. If you write in a simple manner your readers will understand what you have to say. Don’t even think of stuffing your keywords over your landing page.
Selling points – When you want to sell a product you must impress the user with your content in a matter of seconds. A content that has bullet points is more likely to make a sale than long paragraphs.
The appropriate tools – You need more than words if you want to make a sale so be sure to also use pictures and where it is appropriate, videos.
Call to action – Landing pages that have call to action make more conversions that those who don’t, researchers say.