We have been talking about the importance of a good company name and the means to find one that best suits your business. While this is one of the important elements, the brand logo is another crucial variable in the success of your business.
As we did when trying to give you tips on how to find a good company name, giving you examples, here are a few logos that we think to be not only great as a design but also ingenious due to the message they deliver:
1.The Amazon Logo
Although it seems to be a clean and simple logo, if you look at it more attentively you will notice that the arrow goes from a to z symbolizing that amazon.com has everything from a to z. Also, the arrow creates a sort of a smile which represents the satisfaction shown on their customers faces.
2.Toblerone logo
You probably never gave too much attention to the logo when eating the delicious chocolate, and looked at it in passing thinking “Oh, the Alps”. If you’ll look closer, you’ll see there’s more to it than that. In the image there is a bear, tribute to the city of origin of the company named “City of bears”.
3.Heart Beats logo
I believe this to be a great logo. As you can see, it is linked to the company name and in a very expressive way. There are two musical notes bent together forming a heart but they also look like a set of headphones. The message “Love for music”.
4.Google logo
This is the logo that Google used when they celebrated its 25 years of TCP/IP. As you may see, the logo hides the year 2008. Nice huh?
So, don’t forget, besides the company name, also focus on the brand logo!
[...] we have talked in previous posts, the logo in extremely important in making your company name known as well as making it stick in [...]
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