What does a great headline have?


As we mentioned in previous articles, headlines are very important because they are the first that will be seen by the clients and will determine if they will read on or just skip. Below we’ll give you a few hints on what makes a great headline:

  • It has to create a positive reaction
  • It has to appeal to your prospect’s interest
  • It has to offer exciting news info
  • It has to be believable
  • It has to have powerful and motivating words
  • It has to highlight the main benefit of the product or service that you offer
  • It has to be relevant to the rest of the ad copy

It sounds easy, but it is not always the case. If you take into account the tips, put in some effort and time and think of several headline from which to choose the best one, than you might just create a great headline!

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