Promoting your company name or products with the help of e-mails is an efficient marketing strategy, but if done wrong, it might be rather harmful than helpful. It can even go to such extent that it can ruin the company’s reputation. You should be careful when opting for this method so we’ll provide you with some advice on how to go about it.
Always mask the “to” addresses
Don’t ever send marketing e-mails leaving the “to” field exposed for all the recipients to see. Avoid this by using the “blind copy” filed or using an e-mail marketing application that automatically hides the addresses.
The severity of the consequences can be major if, for example, the recipients are all participating in a health study, or taking a particular prescription drug.
Give the recipient the option to unsubscribe
It is important to have an “unsubscribe” link in the e-mails you send so that the recipient can remove its e-mail address form your list in case he does not want to receive any more e-mails form your company. It is also important to remove the addresses of unsubscribed users for the database or else your e-mails will be considered SPAM and that can trigger quite some problems.
No e-mails to children under 13 unless you have parental permission
The Children’s Online Privacy Protection Act (COPPA) restricts companies from gathering information online from children under 13. You may think it is okay to send an email to a child, since you are not collecting information from him. However, if the child replies to a marketing message, or makes an inquiry, or unsubscribes, then you have knowingly collected information from a child in violation of COPPA.
Renew your e-mails database
No one wants to receive outdated email messages from companies they no longer do business with. Clean your database! Don’t save email addresses of customers who have opted out of marketing emails, and don’t keep any personal information related to customers longer than you need to keep it.
These were a few tips on how to market your company name with the help of e-mails without harming your reputation.
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